Broker offers you $2.40/mile. Should you take it?
You need to know two numbers:
- Your cost per mile (break-even)
- Market rate for this lane
Without these numbers, you're flying blind - taking loads that lose money or rejecting loads that would've been profitable.
The difference between success and failure often comes down to knowing your numbers.
Let me show you exactly how to calculate your minimum acceptable rate and what current market rates look like in 2026.
Step 1: calculate your cost per mile
This is YOUR number - it's different for everyone.
Fixed costs (per month):
Truck payment: $______
Trailer payment: $______
Insurance: $______
Plates/permits (UCR, IRP, IFTA): $______
ELD subscription: $______
Other fixed costs: $______
Total fixed monthly: $______
Variable costs (per mile):
Fuel: $______/mile (typically $0.60-0.85)
Maintenance: $______/mile (typically $0.15-0.25)
Tires: $______/mile (typically $0.04-0.06)
Other variable: $______/mile
Total variable per mile: $______
Calculate total cost per mile:
Monthly miles: ______ (example: 10,000)
Fixed cost per mile: $______ รท ______ miles = $______
Total cost per mile:
Variable: $______
+ Fixed: $______
= Total: $______/mile
Real example: average owner operator
Fixed costs:
Truck payment: $1,500
Trailer payment: $600
Insurance: $1,200
Plates/permits: $330
ELD/subscriptions: $100
Total fixed: $3,730/month
Variable costs:
Fuel (@ 6 MPG, $3.60/gal): $0.60/mile
Maintenance: $0.20/mile
Tires: $0.05/mile
Misc: $0.05/mile
Total variable: $0.90/mile
Monthly miles: 10,000
Fixed per mile: $3,730 รท 10,000 = $0.37/mile
Total cost per mile: $0.90 + $0.37 = $1.27/mile
This is break-even before paying yourself.
Step 2: add your salary
You need to pay yourself.
Company driver salary: $60,000-$75,000/year
Monthly salary target: $5,000-$6,000
Per mile (at 10,000 miles/month):
- $5,000 รท 10,000 = $0.50/mile
- $6,000 รท 10,000 = $0.60/mile
Minimum acceptable rate:
Cost per mile: $1.27
+ Your salary: $0.50
= Minimum: $1.77/mile
Better target: $1.27 + $0.60 = $1.87/mile
Step 3: add business profit margin
You're not just a driver - you're a business owner.
Add 15-20% profit margin:
Break-even + salary: $1.87/mile
ร 1.15 (15% margin)
= Target rate: $2.15/mile
OR
Break-even + salary: $1.87/mile
ร 1.20 (20% margin)
= Target rate: $2.24/mile
This is your TARGET minimum rate.
Your minimum rate formula
ABSOLUTE MINIMUM (don't go below):
Cost per mile + $0.30 = $______/mile
MINIMUM TARGET (standard loads):
Cost per mile + $0.60 = $______/mile
PREFERRED RATE (good loads):
Cost per mile + $0.90 = $______/mile
EXCELLENT RATE (premium loads):
Cost per mile + $1.20+ = $______/mile
For our example carrier:
- Absolute minimum: $1.57/mile
- Minimum target: $1.87/mile
- Preferred: $2.17/mile
- Excellent: $2.47+/mile
2026 market rates by equipment type
Note: Rates shown are estimates based on market data and include fuel surcharge. Actual spot rates vary by season, lane, and market conditions.
Dry Van (most common)
National average: $2.40-2.80/mile (all-in)
By lane type:
- Short haul (under 250 miles): $2.80-3.50/mile
- Regional (250-500 miles): $2.50-3.00/mile
- Long haul (500+ miles): $2.20-2.70/mile
Peak season (May-Oct): +15-25% Slow season (Jan-Feb): -20-30%
Reefer (Temperature controlled)
National average: $2.70-3.20/mile (all-in)
Higher rates because:
- Higher fuel cost (reefer unit)
- Higher maintenance
- More specialized
Produce season (peak): $3.00-3.80/mile Off-season: $2.40-2.90/mile
Flatbed
National average: $2.55-3.20/mile (all-in)
Higher rates because:
- More skill required
- Tarping/securing load
- Weather delays
- Limited capacity
Construction season: $2.80-3.50/mile Winter: $2.40-2.80/mile
Specialized (Stepdeck, RGN, tanker)
National average: $3.20-4.50+/mile (all-in)
Much higher rates because:
- Very specialized equipment
- Fewer trucks available
- Higher skill/certification requirements
- Higher insurance
2026 market rates by lane
Premium Lanes (high demand)
California โ Anywhere: $3.00-3.80/mile
- Produce, consumer goods
- Strong outbound market
Pacific Northwest โ Midwest: $2.80-3.40/mile
- Lumber, paper, produce
- Good rates both ways
Texas Triangle (Dallas/Houston/San Antonio): $2.60-3.20/mile
- High density, short runs
Northeast Corridor: $2.80-3.60/mile
- Dense freight, high cost of living
Average Lanes (balanced)
Midwest โ Southeast: $2.40-2.90/mile
- Balanced freight
- Decent backhaul (produce)
Midwest โ Southwest: $2.50-2.90/mile
- Manufacturing, consumer goods
Southeast โ Midwest: $2.50-3.00/mile
- Produce backhaul season dependent
Difficult Lanes (avoid or charge premium)
Anywhere โ Florida: $2.40-2.80/mile inbound, $1.80-2.20/mile outbound
- Terrible backhaul market
- Need $3.00+/mile inbound to justify
Small Mountain Towns โ Anywhere: $2.00-2.50/mile
- Hard to find backhaul
- Long deadhead
Anywhere โ Remote areas: $2.20-2.60/mile
- No return freight
- Factor in deadhead cost
When to accept below your minimum
Sometimes taking a lower rate makes sense:
Situation 1: Strategic positioning
Example:
- Load pays $2.00/mile (below your $2.15 minimum)
- BUT gets you to market with $3.00/mile backhaul
- Combined: ($2.00 + $3.00) รท 2 = $2.50/mile average
Verdict: Take it
Situation 2: Deadheading home
Example:
- You're 800 miles from home
- Options:
- Deadhead home: $0/mile (lose $1,016 in expenses)
- Take load home at $1.80/mile: Make $1,440 - $1,016 = $424 profit
Verdict: Take it (better than deadhead)
Situation 3: Last day of month
Example:
- Need $500 more to hit monthly target
- Load pays $1.95/mile (below $2.15 minimum)
- 400 miles = $780 gross - $508 expenses = $272 profit
- Gets you halfway to goal
Verdict: Consider it (depends on other options)
Situation 4: Building new broker relationship
Example:
- New broker offers $2.05/mile (below $2.15)
- They have consistent freight in your lanes
- Taking one load at slight loss builds relationship
Verdict: Maybe (if relationship has long-term value)
When to never accept below minimum
Red Flag #1: Just because you're desperate
Bad logic:
- "I haven't had a load in 2 days"
- "I'll take anything"
- Accept $1.60/mile
Result: You LOSE money
Better: Wait another day for proper rate
Red Flag #2: Load doesn't get you anywhere good
Bad logic:
- Load pays $1.85/mile
- Takes you to Florida (terrible backhaul)
- You'll lose even more on return
Result: Double loss
Better: Walk away, find different lane
Red Flag #3: Broker is known problem
Bad logic:
- Rate is low ($1.90/mile)
- Broker has history of slow payment or detention issues
- You take it anyway
Result: Low rate + problems = disaster
Better: Never work with problem brokers at any rate
How to negotiate when rate is too low
Script 1: Counter with data
Broker: "Load pays $2.10/mile"
You: "I appreciate the offer, but that lane is averaging $2.50-2.60/mile on DAT right now. Can you do $2.45?"
Result: Often get 10-15% increase
Script 2: Justify with value
Broker: "Best I can do is $2.20/mile"
You: "I understand margins are tight. I have new equipment, excellent safety record, and I communicate proactively. I take care of freight. Can you do $2.35/mile?"
Result: Sometimes get extra $0.10-0.15
Script 3: Bundle with future loads
You: "$2.20 is below my minimum, but if you can commit to 2-3 loads per week at $2.40 average, I'll take this one at $2.20 to start the relationship."
Result: Secures ongoing freight at better rates
Script 4: Walk away gracefully
Broker: "Can't go higher than $2.10"
You: "I appreciate you checking, but I can't make that work profitably. Please keep me in mind if anything comes up at $2.30+ in this lane."
Result: Shows you know your worth, they may call back with better offer
The all-in rate calculation (critical!)
NEVER forget to calculate deadhead.
Example:
Posted rate: $2.80/mile Posted miles: 800 Deadhead to pickup: 200 miles
All-in calculation:
Revenue: $2.80 ร 800 = $2,240
Total miles: 800 + 200 = 1,000
All-in rate: $2,240 รท 1,000 = $2.24/mile
That $2.80/mile load is actually $2.24/mile.
Rule: Always calculate all-in rate including deadhead before deciding.
Rate considerations by season
Peak season (May-October)
Rates: 15-25% higher Your strategy: Push for premium rates Minimum acceptable: Can be more selective
Example:
- Normal minimum: $2.15/mile
- Peak season: Push for $2.50+/mile
- Market supports it
Slow season (January-February)
Rates: 20-30% lower Your strategy: Accept slightly lower rates to stay busy Minimum acceptable: Don't go below cost
Example:
- Normal minimum: $2.15/mile
- Slow season: Accept $2.00-2.10/mile if needed
- But NEVER below $1.80/mile
Red flags that rate is too low
Below your cost per mile
- You're literally losing money
30%+ below market average
- You're being taken advantage of
Broker won't negotiate at all
- They're trying to lowball
It's a lane you know pays better
- Stick to your knowledge
Your gut says no
- Trust it
How FF Dispatch ensures you get fair rates
The problem: New owner operators don't know market rates, don't know their costs, and accept loads that lose money.
What if someone who negotiates 100+ loads per week did it for you?
How we help:
We know market rates for every lane
- Real-time data
- Years of experience
- We won't let you take lowball offers
We calculate your specific minimums
- Know YOUR cost per mile
- Know YOUR target rate
- Reject loads below it
We negotiate better rates
- Get 15-20% above market average
- Brokers take us seriously
- We push back effectively
We factor in ALL costs
- Deadhead included
- Detention risk
- Opportunity cost
- True profitability
Real client results:
"First 3 months solo: Accepted $2.10-2.30/mile average. Didn't know any better.
With FF Dispatch: They get me $2.60-2.90/mile average in same lanes. That's $0.40+/mile more = $40,000/year difference."
Calculate Your Minimum Rate โ
The bottom line
Your minimum acceptable rate:
Step 1: Calculate cost per mile ($1.20-1.60 typical) Step 2: Add salary ($0.50-0.60/mile) Step 3: Add profit margin (15-20%)
Result: $2.00-2.40/mile minimum for most owner operators
2026 market rates:
- Dry van: $2.40-2.80/mile
- Reefer: $2.70-3.20/mile
- Flatbed: $2.55-3.20/mile
- Specialized: $3.20-4.50+/mile
When to accept below minimum: Strategic positioning Deadheading home anyway Building valuable relationship
When to NEVER accept below minimum: Just desperate Leads to dead zone Below your actual cost
Know your numbers. Stick to your minimums. Your profitability depends on it.
Related Posts:
- How to Negotiate Broker Rates Like a Pro
- Negotiating Accessorial Pay: Tarp Pay, Detention, and More
- Understanding Detention Pay in Trucking
- TONU Loads: Getting Paid When Loads Get Cancelled
- Understanding Fuel Surcharges: What Every Owner Operator Should Know
Resources:
- Calculator: Cost Per Mile Calculator
- Tool: Minimum Rate Calculator
- Guide: 2026 Market Rate Reference
Sources:
- DAT Freight & Analytics - National Van Rates (2026 spot market data)
- DAT Trucking Industry Trends (Equipment-specific rate data)
- Uber Freight - Guide to Freight Trucking Rates 2025
- Owner operator cost per mile calculations and industry forums
- Market rate comparisons from load boards and broker data (2025-2026)