You have your authority, your truck, and your insurance. Now you need freight.
The main tool: Load boards.
But with a dozen options and monthly subscriptions costing $100-$400, which load boards are actually worth it?
The short answer: DAT and Truckstop dominate the market. For most owner operators, one of these two is essential. Everything else is supplemental.
Let me break down exactly which load boards to use, what they cost, and how to maximize them.
What load boards actually do
Simple explanation: Load boards are marketplaces connecting freight brokers (who have loads) with carriers (you) who can haul them.
Think of it like: Craigslist for trucking, but professional and paid.
Load boards show you posted loads (origin, destination, equipment type, weight, pickup/delivery times, rate, broker contact), broker information (company name, MC number, credit score, days to pay, reviews), and search filters (equipment type, location radius, dates, minimum rates, deadhead miles).
The big three: industry standard load boards
1. DAT (Dial-A-Truck)
Market position: The biggest and most established (since 1978)
Pricing (2025-2026):
- DAT One Standard: $49/month
- DAT One Enhanced: $99/month
- DAT One Pro: $149/month โ Most owner operators use this
- DAT One Select: $199/month
- DAT One Office: $299/month
Note: Prices may vary. Check DAT's website for current rates.
What You Get (Pro Plan):
- Access to 500,000+ loads daily
- Broker credit scores and ratings
- Rate analysis tools (DAT RateView)
- 7-day average spot rates
- TriHaul routing
- Mobile app
- Email/text load alerts
The good: Most loads posted (500k+ daily). Best broker vetting with credit scores and days-to-pay. Excellent rate data through RateView. Solid mobile app. Industry standard that all brokers use. Best for spotting market trends.
The bad: Most expensive option. Interface feels dated. Can be overwhelming for new users. Many lowball loads mixed with good ones.
Best for: Established owner operators who need comprehensive data and are willing to pay for the best tool.
Forum quote:
"DAT is expensive but it's the gold standard. I run DAT as my primary and use the free trial of Truckstop to cross-reference rates. Between the two I can find good freight in any market."
2. Truckstop.com (Internet Truckstop)
Market position: Second largest, more tech-forward than DAT
Pricing (2025-2026):
- Basic: Starting at $42/month
- Standard: ~$75/month
- Pro: ~$110/month โ Best value for most
- Heavy Haul Pro: $299/month (specialized)
Note: Prices vary by features. Check Truckstop's website for current rates.
What You Get (Pro tier):
- 400,000+ loads daily
- Broker credit checks (RMIS scores)
- Rate tools (market rate comparison)
- Book-it-Now feature (instant booking)
- Mobile app
- Fuel optimizer
- IFTA calculator
The good: Competitive pricing starting at $42/month. More modern interface. Book-it-Now feature is convenient. Better mobile app that's easier to use. Integrated fuel and route planning tools. Good broker data through RMIS credit scoring.
The bad: Fewer total loads than DAT (400k vs 500k). Some brokers only post on DAT. Credit scoring not as detailed as DAT. Rate data less comprehensive.
Best for: Tech-savvy owner operators who want modern tools at a better price point.
Forum quote:
"Switched from DAT to Truckstop and haven't looked back. Interface is way easier, saves me 30 minutes a day, and it's $100 cheaper per month. Plenty of loads to choose from."
3. 123Loadboard
Market position: Budget option, growing fast
Pricing (2025-2026):
- Standard: $39/month
- Premium: $59/month โ Most popular
- Premium Plus: $79/month (includes historical rates)
All plans include 10-day free trial. Check 123Loadboard pricing for current rates.
What You Get (Premium):
- 250,000+ loads daily
- Broker MC lookup
- Rate estimator
- Mobile access
- Load search alerts
- Basic broker credit info
The good: Cheapest major load board at $39-79/month. Simple, straightforward interface. Good for basic load finding. Lowest barrier to entry. Excellent for new owner operators.
The bad: Fewer loads than DAT/Truckstop. Less detailed broker information. Weaker rate analysis tools. Some brokers don't post here. Less sophisticated features.
Best for: New owner operators on a budget or as a supplemental board to DAT/Truckstop.
Forum quote:
"Started with 123Loadboard my first 6 months. Found plenty of freight to keep busy. Once I was making money consistently, upgraded to DAT. But 123 was perfect when money was tight."
Load board cost comparison
| Feature | DAT Pro | Truckstop Pro | 123Loadboard Premium |
|---|---|---|---|
| Monthly Cost | ~$149 | ~$110 | $59 |
| Daily Loads | 500,000+ | 400,000+ | 250,000+ |
| Broker Credit | Excellent | Very Good | Basic |
| Rate Data | Best (RateView) | Good | Basic |
| Mobile App | Good | Excellent | Basic |
| Interface | Dated | Modern | Simple |
| Best For | Pros | Tech-savvy | Budget/New |
Prices as of early 2025. Always verify current pricing on official websites.
Which load board should you actually buy?
If you're brand new (first 3 months)
Recommendation: 123Loadboard Premium ($59/month)
Why:
- Lowest cost when cash flow is tight
- Plenty of loads to learn on
- Simple interface (less overwhelming)
- You're learning lanes anyway
Once you're established: Upgrade to DAT or Truckstop
If you're established (6+ months in)
Recommendation: DAT Pro ($149/month) OR Truckstop Pro ($110/month)
Choose DAT if:
- You value having the most load options
- You want the best broker vetting
- You need the most comprehensive rate data
- Cost isn't your primary concern
Choose Truckstop if:
- You want a more modern interface
- You value integrated planning tools
- You want to save $60-120/month vs DAT
- You're comfortable with slightly fewer loads
Honest take: They're both excellent. Try free trials of each and see which interface you prefer.
The multi-board strategy (what pros do)
Primary: DAT Pro or Truckstop Pro (~$110-149/month) Supplemental: 123Loadboard Premium ($59/month) or free trials
Total cost: ~$169-208/month
Why multiple boards:
- Some brokers only post on one platform
- Cross-reference rates (avoid lowballs)
- More options in slow markets
- Backup when one board has tech issues
Is it worth $100 extra per month? Only if you're grossing $6k+/week and need every edge.
Free and cheaper alternatives
Trucker Path load board
Cost: FREE (with premium features at $9.99/month)
What you get:
- Basic load searching
- Truck stop finder
- Fuel prices
- Weigh station status
- Weather alerts
Loads: Limited compared to paid boards
Best for: Extreme budget constraints or as a supplemental tool
Realistic take: You get what you pay for. Free boards have far fewer loads and less broker information.
Direct Freight
Cost: $34.95-$79.95/month
What you get:
- 85,000+ loads daily
- Broker credit info
- Rate analysis
- Mobile access
Best for: Very niche use cases or specific regions
Realistic take: Too small for most owner operators. Stick with the big 3.
uShip, Cargomatic, Other "Uber for Trucking" Apps
Cost: FREE (they take a cut of the load)
What you get:
- App-based load booking
- Instant booking
- Typically lower rates
Best for: Filling last-minute gaps, not primary freight source
Realistic take: Rates are often 20-30% below market. Use only when desperate.
How to actually use load boards (pro tips)
Set up smart alerts
Don't scroll endlessly. Set up alerts for:
- Your preferred lanes
- Minimum rate per mile
- Equipment type
- Pickup date ranges
Example alert:
- Origin: Within 100 miles of Chicago
- Destination: Southeast (AL, GA, FL, SC, NC)
- Equipment: Dry van
- Minimum rate: $2.50/mile
- Pickup: Next 48 hours
You'll get texted when matching loads post.
Check "days to pay" and credit scores
Before calling any broker, check:
- Credit score (DAT shows this)
- Average days to pay
- Reviews from other carriers
Red flags:
- Credit score under 80 (risky)
- Days to pay over 45 (cash flow killer)
- Multiple complaints about non-payment
Green flags:
- Score 90+ (solid)
- Pay within 30 days
- Good reviews
Use rate analysis tools
Before accepting a load, check:
- DAT RateView (shows average rate for that lane)
- Truckstop Rate Check
- Your own historical data
If broker offers $2.00/mile and market average is $2.75/mile:
- Counter at $2.85/mile
- Negotiate down to $2.60-2.75
- Don't accept lowball offers
Filter by deadhead
Set max deadhead to 50-75 miles.
Why: A 200-mile deadhead to pick up a 500-mile load means:
- 700 total miles
- Only paid for 500
- Actual rate is 28% lower than posted
Calculate ALL-IN rate per mile:
Posted rate: $1,400 for 500 miles = $2.80/mile
Deadhead: 200 miles unpaid
Total miles: 700
All-in rate: $1,400 รท 700 = $2.00/mile
That's 28% less than it looked!
Call fresh posts first
Loads less than 2 hours old:
- Less competition
- Better negotiating position
- Broker hasn't been beaten down on price yet
Loads over 24 hours old:
- Broker is desperate
- Might accept lower rate
- But also might be a problem load (that's why no one took it)
Sort by "Newest First" and call immediately.
Build a broker hit list
Track your top 10 brokers:
- Who pays best?
- Who pays fastest?
- Who has consistent freight in your lanes?
Call them directly before searching load board:
- "Hey it's John from Smith Trucking, I'll be empty in Atlanta Thursday, anything heading back to Chicago?"
- Often they'll give you first dibs on good loads before posting publicly
This is how you graduate from load board hunting to relationship-based freight.
Hidden load board costs
The monthly subscription isn't the only cost.
Time cost:
- 1-2 hours per day searching and calling
- 5-10 hours per week
- At $75/hour effective rate = $375-750/week in your time
A more efficient board that saves you 30 minutes daily is worth $150-$300/week.
Bad load cost: Taking a lowball load because you didn't have good options. One bad load per month at -$500 vs what you should have made = $6,000/year cost. Good load board = better options = better rates.
Learning curve cost:
- First month with any new board: slow and inefficient
- Expect to lose 3-5 hours figuring out features
- Worth it for long-term efficiency
Load board strategies by equipment type
Dry Van:
Boards: DAT or Truckstop (most dry van loads) Cost: ~$110-149/month (Pro tiers) Strategy: Volume game, filter aggressively, negotiate every load Pro tip: See best lanes for dry van freight โ
Reefer:
Boards: DAT (best produce/food broker coverage) Cost: ~$149/month (DAT Pro) Strategy: Focus on produce lanes, seasonal trends matter Pro tip: See best lanes for reefer freight โ
Flatbed:
Boards: DAT (most construction/industrial freight) Cost: ~$149/month (DAT Pro) Strategy: Longer deadhead acceptable, higher rates justify it Pro tip: See best lanes for flatbed freight โ
Specialized (Step Deck, RGN, Tanker):
Boards: DAT (only one with enough specialized loads) Cost: ~$149/month minimum Strategy: Direct broker relationships more important than board
When to ditch the load board
Load boards are a tool, not a career.
Goal: Transition from 100% load board to:
- 50% direct shipper relationships
- 30% repeat broker partnerships
- 20% load board for backhauls/fill-in
This takes 1-2 years but:
- Better rates (no broker competition)
- Consistent freight
- Less time hunting
- Better relationships
Don't get stuck living on load boards forever.
How FF Dispatch handles load boards for you
The problem: You're paying $100-150/month for load boards, then spending 10-15 hours/week searching them.
What if someone did that for you?
How we help:
We monitor load boards all day. We have subscriptions to DAT and Truckstop. We watch for your preferred lanes constantly. You don't need your own subscription.
We present you the best options. 3-5 vetted loads to choose from. Already checked broker credit and rates. Just pick which one you want.
We negotiate on your behalf. Get 15-20% above posted rates. Push for better terms. Handle the broker relationship.
You save time and money. No ~$150/month load board subscription. No 10-15 hours/week searching. More time driving.
Real example:
"I was spending ~$150/month on DAT plus 12 hours a week searching. Now FF Dispatch handles it all. I pay them 7% which is $455/week on my $6,500 gross, but I'm making more because they get better rates AND I have 12 hours back to drive more. Net effect: $800/week better off."
The bottom line
Which load board should you use?
New owner operator (first 6 months):
- Start with 123Loadboard Premium ($59/month)
- Upgrade once cash flow stabilizes
Established owner operator:
- DAT Pro (
$149/month) OR Truckstop Pro ($110/month) - Pick based on interface preference (try both free trials)
Pro strategy (optional):
- Primary: DAT or Truckstop
- Supplemental: 123Loadboard
- Total: ~$169-208/month
Best strategy:
- Start with load boards
- Build broker relationships
- Transition to 50%+ direct freight over 2 years
- Use boards for backhauls and fill-in
Load boards are essential tools but they're not the end game. The goal is to build relationships that give you consistent freight without hunting daily.
Related Posts:
- Finding Your First Load as an Owner Operator
- How to Use DAT Load Board: Complete 2026 Guide
- Most Profitable Trucking Lanes in 2026
- Regional vs OTR Trucking: Which Pays More in 2026?
- How to Negotiate Broker Rates Like a Pro
Next steps: If you're new, sign up for 123Loadboard's 7-day free trial. If you're established, try both DAT and Truckstop free trials to compare interfaces. Set up smart alerts for your preferred lanes. Track which board gives you the best loads over 30 days, then cancel the one you don't use.